Starting a business is an exciting and challenging experience. It can be even more rewarding if you want your company to focus on sustainability. According to statistics, CO2 emissions in the U.S. are around 30,644 pounds per person. Fortunately, you can bring eco-friendly elements to every step of the process, so your business is green from the get-go. Here are five tips to get you started, courtesy of Call to Action Podcast.
1. Brainstorm Your Vision
Before you put together a structured business plan, you’ll want to get a grasp on precisely what your business is and who it serves. The key to creative brainstorming is not censoring or judging yourself. Sit down with a pen and paper and write out every idea that comes to mind. More is better. Don’t worry about what is realistic or the steps you need to take to make the ideas happen. That way, you can get to the core of what you want before looking at the challenges or constraints.
2. Select the Best Ideas
Next, go over your list and look at the ideas that resonate with you the most. In addition, look at what is most needed in the market. Combining these two things is the foundation for a fulfilling and profitable enterprise. Now is the time to start thinking about what you can make happen and what is financially beneficial. You can also consider which ideas have the lowest ecological footprint. If you’re struggling with making decisions, a business coach can help bring some clarity to the process.
3. Create Your Business Plan
Now that you’ve got a grasp on what your business is, begin crafting a foolproof business plan. Think of your plan as a guidebook for getting your business up and running. It will also serve as a brochure of your business for potential investors. You can include your mission to be green in your company’s description or mission statement, so investors know the importance of this to your company. If you are manufacturing a product, you can also consider where and how you will be manufactured in an environmentally-friendly way.
4. Strategize Finances Thoroughly
When considering sustainability, finances can look a little bit different. Instead of doing everything in the quickest and cheapest way, you may sometimes sacrifice profit for quality. This could mean slower growth or higher costs upfront. Make sure you consider all of this before leaving your current job so you know what is realistic. A thorough financial plan is also one of the best ways to secure investors.
5. Market Appropriately
Now that you’ve got your business started, you’ll want to make sure you share your eco-friendly vision with potential clients or customers. Not only will this help you attract the right audience, but it will help keep your operations cohesive. Social media marketing is hugely important today, and a good logo will create a consistent visual impression. A great flyer will spread the word and help people remember you. If graphic design isn’t in your budget, you can use a free flyer maker and create your flyer yourself. Just choose your style, text, and icon, and you can adjust to your liking.
By following the steps above, you will be on your way to becoming a leader in the ecopreneurship space. Remember, if you break up big goals into smaller goals, they will feel more achievable. Then, you will be making progress every day towards the company of your dreams.
Call to Action Podcast is dedicated to inspiring, educating, and informing entrepreneurs and self-starters on tech and tips related to navigating this ever-changing world! If you have any questions, please reach out!
Guest blog post by Sarah from Economymom.com